Handling communications for the California Rice Commission (CRC) since 2007, Jim Morris is proud to serve California’s 2,500 family rice farmers and handlers. Jim manages the CRC’s public education campaigns, which utilize social media and other vehicles to inform key audiences including legislators, decision-makers and opinion leaders about the important role California rice plays in the state’s environment, economy and cuisine.

The CRC’s social media outreach includes a series of pages providing information on the Sacramento Valley as a whole. Prior to the CRC, Jim worked in communications for more than 17 years at the California Farm Bureau Federation, including nearly a decade as a reporter and host of the popular syndicated television show, “California Country.” Jim is married with two children. His passions include his faith, family, football, running marathons, photography, and reading.